Responsible marketing and communication

Reputation and trust are important aspects of business today. No company can get out of drawing up guidelines and procedures to be sure that the laws and regulations are properly adhered to. The customary term used for this is compliance. This nicely fits in with Johnson & Johnson’s core values and standards as worded in Our Credo.
Responsible marketing and communication are an inherent part of this. Our Credo, the code of ethics of pharma.be (General Union of the Pharmaceutical Industry in Belgium), the Mdeon guidelines (Mdeon is the shared ethical platform made up of associations of doctors, pharmacists, veterinary surgeons, dentists, nursing staff, the pharmaceutical industry and the medical resources industry) and relative Belgian law comprise the basis here.
In practical terms this refers to the responsibility the company has relating to the adequate training and continuous education of its staff, so responsible and ethical communication is ensured at all time and interaction with doctors, patients, the general public and other parties involved takes place in a correct way.
All promotional material is created with great exactitude so it is always in line is with the applicable regulations and laws, while also reflecting current state of scientific advance.
As a company we also take responsibility for the further training of doctors and pharmacists concerning our medicines and the therapeutic domains in which we operate. We only wish to offer further training of the highest quality. Since 2011 we have been doing this in the Benelux under the under the auspices of the Janssen Academy. Janssen Academy has the purpose of offering high quality further medical/scientific training in cooperation with the medical target groups and other relevant parties. In 2012 the Janssen Academy facilitated the participation of 834 physicians in medical/scientific further training shared across 121 educational events (congresses and symposiums).
